A web site provides a low-cost, high impact marketing tool.
A web site provides customers the ability to research your business and products - without pressure or commitment - 24 hours per day and 7 days per week.
A web site provides customers with the ability to contact you at their convenience via email.
A web site allows you to showcase your products or services to prospective clients more in depth than any other marketing tool available.
A web site costs less than any traditional form of advertising or promotion. Web sites are also easier to keep up-to-date.
Remember, your web site is available to all web users and it's an important way to promote your company or oranization to your market.
You might have questions. Just send me your question or let me know what I can do to help you.
Why does my website need a purpose?
Everything within your website should have one specific purpose -- getting your visitor to take action.
Defining a purpose defines the action you wish the visitor to take. Purpose should be the foundation of each site section defining the look and feel and the content. A clear purpose helps you and your designer create this content and it helps the site visitor understand what your site is about. Aim to have your web site clearly define it’s purpose. If you allow your visitors try to figure it out for themselves, they just might get it wrong. Can you identify the purpose of this site? Here is a list of possible purposes for your site.
To establish an online or internet presence
To act as an extension of your current advertising (phone, newspapers, etc.)
To enhance your company's professional image
To offer company information and give the public a favorable impression
To provide better or new customer service
To increase public awareness of our company's name, brand or identity
To develop a list of qualified prospects
To gain an increase in your current sales
To sell products directly over the Internet taking credit cards and checks (e-commerce)
To make product or service information available to current customers
To make product or service information available to distributors
To serve the needs of current and future clients To explain our products and services
To encourage potential customers to contact you by phone, mail or e-mail
To consummate a sale
To bring in new clients or customers to your location
To offer links to other relevant sites
To provide information and customer service
To offer a virtual community, a place where users can interact with each other
