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A Customer-Effective website starts with an convincing homepage.
The homepage is usually the first page the customers see on your site. It must provide an exceptional customer experience to seduce visitors to continue. Your goal here is to convince the visitor to continue into your site where he/she will explore, learn, possibly purchase and bookmark to come back again and again. When you design for your target customers, you have an good chance at getting a positive response to your design and content.
A Customer-Effective website
• presents obvious and sensible navigation. This allows all visitors, experienced or novice to quickly comprehend how to get around.
Every webpage has clickable items and every clickable item causes some kind of action.
• makes the clickables and their actions predictable.
• aligns itself with your business goals
• clearly
presents the purpose of your site. The site visitor can understand what your site is about and the meaning of it’s content.
• creates action. It insures that the purpose of the site section is clear
and that the correct action (the action you want them to take) is clearly obvious and defined. For example, a desire to have the customer contact you, complete a form or make a purchase, is obvious and
simple. You will not increase the effectiveness of your web site if the visitor does nothing.
• focuses your content on creating and enhancing customer relationships… a connection between the site and
the user.
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